Today Roc Nation and global sports company, PUMA, have teamed up for the release of the Mixtape apparel and shoe collection in honor of the 50th anniversary of hip hop. The new designs, which pay homage to the mixtape, arrive from Roc Nation’s Paper Planes co-founder Emory Jones and footwear designer Alexander John.
Available exclusively starting today Friday, July 14th at Foot Locker and Champs Sports, the Mixtape collection features the RS-XL model in three versions that have been designed around different mixtape formats: cassettes, CDs and playlists.
The shoe debut follows Roc Nation’s suite of custom content pieces tied to the 50th Anniversary of Hip Hop including the Mixtape Roundtable featuring Wayno, DJ Clue, Jim Jones, DJ OG Ron C, Lenny S., and more which you can view HERE.
That is not all either. As later this Summer fans can except Roc Nation’s highly anticipated mixtape, Humble Soles which can also be accessed through the PUMA Mixtape shoe’s technology. The first track release from the tape, Takeover. That features legendary and pioneering “World Famous” mixtape DJ, DJ Clue, Roc Nation Records signees, RJAE and Reuben Vincent. Plus Johnny Cocoa.