RZA, a founding member of the legendary group, Wu-Tang Clan, is teaming up with Live Nation’s Merchandizing division to relaunch the groups iconic, Wu Wear brand clothing line it was announced today.
In 1995, when it was originally launched, Wu Wear, was the first artist-inspired Hip-Hop clothing line and a pioneer in street fashion, that inspired so many other Hip-Hop brands such as Roc-A-Wear and Fubu, to name a few. Even dispite the discontinuation of the line at major retailers in 2008, the brand and its custom sticker labels still continued to maintain its popularity around the world. That even lead to a large market of counterfeit Wu Wear and one of the reasons why RZA, along with another founding member of Wu-Tang Clan, Power, have decided to relaunch the iconic clothing line.
Set to debut at Agenda this week in Las Vegas over the next few days, the following info was giving earlier today in a press release about the relaunch, which will tie into the groups upcoming 25th Anniversary of their classic debut, Enter the 36 Chambers:
“Just like Wu Tang Clan’s Music, Wu Wear Brand has stood the test of time for the primary fact of its uniqueness,” said Rza. “Being a sound and style that’s hip hop in its foundation, it has evolved to be a subculture of its own. The spirit and swag that the brand invokes has been inspirational to multiple generations across a diverse spectrum. Although there have been pirates who’ve sought to imitate the brand, there’s nothing like the real thing and this official relaunch by the founders will be just that – ‘The real Wu Wear/Wu-Tang brand.'”
The revitalized line will include re-releases of classic designs as well as items that represent an updated aesthetic that still stays true to Wu Wear’s roots. In order to maintain the authenticity and DNA of the original Wu Wear, Power has been brought on to serve as the brand’s “Historic Creative Consultant.”
“With the classics of 36 Chambers banging in your ear, it is only right that we bring you back to the basics with classics that you can wear,” said Power. “Wu Wear brings the Wu mantra from your brain to your body, and we’re fully delivering.”
The collection makes its first debut this week during Agenda in Las Vegas, Nevada (Aug. 14-16) with pieces available at retail for the 2017 Holiday season, and a full fashion line launching in Spring/Summer 2018 during the Wu-Tang Clan’s 25th Anniversary of the brand and the classic album “Enter the 36 Chambers.” The line will be available at select major retail chains internationally.
For more information on Wu Wear, and a look at at the upcoming collection, please visit: www.wuwear.com