I don’t know how I missed his first two singles he released this year already. But Atlanta rapper, Deante’ Hitchcock, is back today with his third new single of 2023. In the very booming and high-octane, Woah! A fun and energetic track that really shows off Hitchcock’s Southern swag and signature high-octane lyricism over the booming production.
Hitchock also debuting through Vevo, an accompanying Caleb Seales-directed video for the track. That is a crazy playfully fun one that takes cues from. As well as pays homage to such classic reality dating shows as, Flavor Of Love.
The release of the new single and video also comes on the heels of Hitchcock announcing he will finally release his highly-anticipated sophomore album, Once Upon A Time. On May 10th. Having the following to say in a statement about the new album, ”At what was shaping up to be a turning point in my life, the world as we know it seemed to stop turning altogether. I watched our world change, and in the midst of it all, I had a son, became a father, and watched my world change as well.” Also adding, “The word ‘son’ feels hella ironic to read, like the sun up in the sky that I used to stare at until it became an almost blinding blue bouncing ball of light, my son came into the world and brought a brightness into my life that could rival that of its homophone. His mother and I are forever in awe, and forever thankful for our angel, our Saint. The story of how we got here is no fairytale, but I’ll try my best to tell you all about the best way I know how.”