Entertainment Weekly reports that the new network OWN is starting to see a dip in ratings after a huge weekend.
Oprah Winfrey’s new cable network is having some early growing pains.
After exploding out of the gate in the ratings (and on a Saturday, no less), viewership for OWN has declined significantly.
While OWN’s premiere averaged 1 million primetime viewers last weekend, Sunday dropped to 822,000. Monday fell to 394,000, followed by Tuesday hitting 315,000. In the network’s target of women 25-54, OWN went from an opening night rating of 0.6 to a 0.2 at the start of the week.
Compared to other women’s networks, OWN was still remarkably competitive, though entrenched rivals like Oxygen and WE have mostly closed the gap (with Lifetime remaining out in front).
Oprah is not a person who like to fail so I wouldn’t expect this to get any worst. Harpo don’t play that.