A little over a month after dropping her revolutionary and powerfully inspiring latest single, Fight For You. Grammy Award-winning singer and songwriter, H.E.R. returns with the debut of the new Christina Richardson-directed video for the Golden Globes nominated record.
Debuting through her Vevo just a few short hours ago. The powerfully riveting and cinematic new visual plays almost like an actual mini-movie more than an actual music video. As it opens in New York in 1971 with H.E.R. narrating about all the racist and discriminatory actions that Blacks have faced since that time. Like being shot in the back by police and how a lot of them still unfortunately face it today. H.E.R. in the back of a shoe shop as she narrates the powerful opening.
The clip then fast forwards 50 years to present day. With a shoe shop owner of Magic Joe Shoes finishing making shoes where he engraves words that we later learn read, I Am A Revolutionary. Asking H.E.R. the favor of taking and dropping the shoes off around the city to various people and locations around the community. She does so and then afterwards returns to the shop and joins a group of friends she grooves and dances with. Shots in between every so often showing H.E.R. in the back of the shoe shop donning her signature DIFF Eyewear line glasses. As she performs and sings the powerfully inspiring, as uplifting revolutionary lyrics. Of the lead single from the soundtrack to the recent critically-acclaimed Judas And The Black Messiah. A movie based on the late great Fred Hampton, who is played by Daniel Kaluuya and co-stars LaKeith Stanfield.
This powerfully riveting and cinematic new visual. Also featuring clips from the actual movie, as well as footage of the actual Black Panther Party and all the revolutionary things they did for their people. This very powerfully riveting visual actually plays very similar to the actual movie with how the ending has you on edge watching. As things transpire to what the actual ending is and how it makes you feel. Not only truly bringing the record to life even more, but making you feel a certain way with how unfortunately similar a lot of things many Blacks and/or people of color in America still face today.