After opening the 2015 BET Awards the other night with a very epic politically charged performance of his latest single, “Alright,” TDE rep Kendrick Lamar decided yesterday afternoon to premiere the Colin Tilley-directed video for it through Vevo.
Produced by Pharrell and Sounwave, in the opening for his latest visuals, the Compton emcee is found along with his Black Hippy group mates ScHoolboy Q, Ab-Soul and Jay Rock in a car just listening to music and having a good time. Before it’s revealed that they are being carried by a group off cops like a casket, as a type of underlying theme for all that has been going on with the police right now and the American (mostly African-American) citizens.
Despite it’s mostly positive dance-inspired theme (which Kendrick shows off a lot in the video through his crowd-surfing), there’s a lot of underlying themes in the visuals as well.
Which make the video for the record, that’s one of the more standout records from not only Kendrick’s latest album, To Pimp a Butterfly, but from his entire catalog so far over his career so great and really bring it to life.
Thus helping to produce if not the top video of the year, easily one of the top two to three videos of the whole entire year so far in not only Hip-Hop, but across any genre. A visual you have to watch the near full seven minute clip (which you can watch below) of to understand and grasp completely. For some it may even take multiple watches to really catch everything too.