Superbowl ad mocks Green extremes


American pop culture is guided by TV advertisements and programming. No bigger audience is captured than with ads run during the Super Bowl football game. Ads in the Super Bowl are the most expensive and most watched, worldwide.

The 2010 Super Bowl contained an Audi car ad that depicts the excesses of eco-freaks and obsessive green regulators by showing the personal and public intrusions and enforcement of an all-too-possible environmental “Green Police.” The Green Police go around to caution and apprehend everyday Americans doing everyday things that could be eco-infractions — such as incandescent light installations, selecting plastic verses paper shopping bags, tossing batteries into a trash can, etc. What this ad really does, while cleverly promoting a diesel car, is to broadly mock eco-group think, and show what could become a reality in America if environmentalists had their way.

The first decade of the 21st century may be seen as the decade in which environmentalism peaked, and then failed from its own hubris and corruption. It has taken about a decade in a deluge of environmental proselytizing, marketing, hysterics and gratuitous lies to expose the greed and fear mongering of a movement that exists now as just another political special interest. Their shameful trade in scary green scenarios now falls on a deaf ear in the public mind. Except for those for whom environmentalism is a practiced religion or commercial enterprise, eco-themes and incentives have been largely exhausted, and now satirized, in our fickled popular culture.

What is clear, given recent climate frauds, is that partisan ideologies and cultish environmentalism have replaced prudent science and economic realities in climate policy. What is also clear is that environmentalism no longer offers any product or service in support of our future security and prosperity. Militant environmentalism and green-obsessed bureaucrats have become an “axis of antagonism” that we can no longer afford.