Today, McDonald’s announced an exciting opportunity for up-and-coming music artists to launch their careers on a national stage– an upcoming McDonald’s commercial. The program is in conjunction with Artists & Brands, a company created in partnership with Grammy Award-Winning Producer Rodney Jerkins.
“Music has always been an integral element to McDonald’s brand and our marketing,” said Marlena Peleo-Lazar, vice president and chief creative officer, McDonald’s USA. “Through our new relationship with Artists & Brands, we are energizing our musical heritage by creating unique opportunities for bright new artists to showcase their talents in our brand communication.”
A Golden Opportunity
Undiscovered artists can upload their original music to the Artists & Brands Web site (www.artistsandbrands.com) where McDonald’s marketing executives and the Artists & Brands team – helmed by Jerkins, music and marketing executive Ira Antelis and music attorney Daryl Jones – will review and select artists that truly shine for McDonald’s. Once an artist is selected, Artists & Brands will produce a track for a McDonald’s database of commercial-ready songs, as well as two additional singles that will be available for $.99 on www.artistsandbrands.com.