Fearlessly soulful smooth and melodic vocals. With raw unfiltered honesty and soulfully timeless melodies. That is how you can best describe rising GRAMMY-nominated singer and songwriter, BJRNCK, and much of her sound. Her soulfully smooth, moody and melodic new single, Safety. A very soulfully confident and intimately heartfelt record that has her with her fearlessly soulful smooth melodic vocals over the very thumping and moody instrumental singing so fearlessly about the loyalty, consistency and safety she seeks for herself in her love life. A perfect example of that and why BJRNCK is the newest artist me and the rest of the team here at TheHipHopDemocrat our highlighting. In our always very popular New Artist Spotlight feature.
BJRNCK also yesterday along with the new single debuting a sultry moody aqua-themed new Austin “Salty” Simmons-directed accompanying video for the record. Which sees her leading a very moody and intimate sultry dance-sequence in an aqua-blue themed room. That you can tell like the record itself is giving inspiration from Aaliyah’s classic, Rock The Boat, and inspiration from a lot of the great 90’s and early 2000’s R&B that the Chicago-born singer grew up on. As BJRNCK through the moody and sultry aqua-themed visuals brings her soulfully timeless melodies and soulfully melodic smooth vocals along with her soulfully raw intimate lyrics even more to life. Showing that undeniably raw honesty and talent she has. While also helping bring that nostalgia back, but with a fresh and unapologetic sound that is her own. That shows why BJRNCK is one of R&B’s brightest upcoming new stars to really watch for here in 2025 and beyond. Who should be here for plenty more years to come.
