Ascending R&B star, UMI, continues to show her talent as one of the best new young R&B singer and songwriters to emerge over the last decade with her beautifully touching new V-Ron-produced single, SOMEWHERE NEW. The first of a new double single release that also includes, WHAT NOW. Which UMI dropped on the heels of announcing her highly-anticipated debut Epic Records album, people stories, will be dropping in a little less than a month on, Aug. 22nd.
UMI also debuting through Vevo a brand new accompanying video for, SOMEWHERE NEW. That is a beautifully touching and colorful video. Which opens with UMI in a blue-hued outfit and blue-hued empty room wandering and doing nice slow dance motions, while singing the vulnerable lyrics about voices telling her to stay the same and not change, but like all humans she can’t help but to change and develop as a better person, human and artist. UMI as she sings on part of the chorus, “Going, I’m going, going somewhere, going somewhere new.” Something we can all relate to of going somewhere new for many different things throughout our lives. Whether it be relationships, our careers or just going somewhere new in ourselves as we develop to grow and be better human beings throughout our lives. The video also showing someone by a beach overlooking the ocean, kids by a tree of a park before getting up to play and UMI on the back of a friend’s motorcycle, who is driving her on a highway to let her wind down and be free. The kids at the end of the video also shown running like they are free and the person at the beach just sitting in the water to be free to let the waves pass by. The end of the video a physical and spiritual metaphor of all those things they are allowed to do freely and to be themselves as human beings to allow much of the change and development she sings about on the record. That actually helps bring the record even more to life.
The way that UMI is able to bring the record to life even more in that way through the music video. Showing how creative and of a true artist that she is that truly almost always puts the ART in artist. One of a select few artists who are able to do that consistently too and why artists of that nature like her, Jhené Aiko, Snoh Aalegra, Jessie Reyez, Elijah Blake and BJ the Chicago Kid, are among some of my favorite artists too.
