4. Rick Ross ↔ Drake — #BBLDrizzy Era
A stray bar in “Push Ups” led Ross to release “Champagne Moments” (Apr 14 2024), accusing Drake of cosmetic surgery and birthing the hashtag #BBLDrizzy—now hundreds of millions of TikTok views deep. Ross parlayed the buzz into Wingstop promos and a classic-car-flex video. BETXXL Mag