UMI has one of the most beautiful and talented voices in R&B/Soul or really all of music right now. As she proves yet again on her very beautifully breezy and smooth guitar-driven new single, 10AM. Where UMI shows off her breezily beautiful mellow and enchanting vocals while singing so beautifully and transparently honest about a love and relationship she can’t live without. That she searched her whole life and finally found, which is why she loves and cherishes that love so much as she sings on part of the chorus. Singing, “You are the sky I sing to every day. I love you, yeah, love you. I do, I do, I do.” The new single following UMI’s very amazing latest single, HARD TRUTHS, she released nearly two and a half months ago with fellow breakout singer and songwriter, 6LACK.
UMI also premiering through Vevo alongside the very beautifully transparent new single, a just as beautifully transparent new Shaya-directed accompanying video. That finds the very talented singer and songwriter and director showing off several couples beautifully real and intimately transparent journeys of love. While UMI herself sings the very beautifully and transparently honest lyrics. That is a true representation of art in every sense of the word that really helps capture and bring such a beautifully transparent and honest record even more to life through the absolutely amazing visuals for the record. Which also shows why from her music to music videos and production, as well as performances. UMI is one of the few rare artists left in music who is always going to put the ART in artist. That is also why she is one of mine and so many others favorite artists.