UMI shows why she is one of R&B/Soul’s greatest current rising breakout singer and songwriters with her new single, HARD TRUTHS. A very mellow and breezily smooth record featuring multi GRAMMYs-nominated rapper, singer and songwriter, 6LACK. That really shows off UMI’s breezily mellow and enchanting vocals and 6LACK’s gritty and raw, yet smooth vocals over the magically enchanting production. While they both sing so seamlessly in sync together about complexities of self-awareness, the emptiness of materialism and the importance of genuine connection with one another or that two people have together. For what has the potential to be a very big hit record.
UMI also debuting alongside 6LACK through Vevo. A very creative new Sahra Zadat-directed accompanying video. Which sees UMI incorporating a lot of fluidly great choreographed dance moves throughout as 6LACK sits on a couch rapping and singing his verses. The video and sure to be hit record both showing why UMI and 6LACK are two of R&B/Soul and really all of music’s greatest current rising breakout stars.
The new single from UMI her first new music since signing with Epic Records and first new music of 2025. That shows why the label not only signed her, but was very excited to sign her too. Epic Records President, Ezekiel Lewis having the following to say in a statement as part of a press release on the new single and signing, “Two words come to mind when I think of UMI: Peaceful and Electrifying. The energy that will greet you upon an encounter with UMI is somehow perfectly encapsulated in the music she has recorded for this project. Everyone wants peace, yet everyone wants excitement. So, we believe that everyone who finds UMI, will want UMI. Epic is more than happy to support her vision.”