Kendrick Lamar and SZA’s smash hit record, luther, has been dominating the Billboard charts. Sitting at #1 on the Billboard 100 charts for seven straight weeks now and as they get ready to head out on their highly-anticipated Grand National Tour just a week from tomorrow on April 19th at U.S. Bank Stadium in Minneapolis, MN. Kendrick and SZA debuted through Vevo earlier today the long-awaited awaited Karena Evans-directed video for the record.
A very heartfelt and warming visual. It opens in black-and-white with Kendrick Lamar and his onscreen partner up close and personal like they are ready to kiss before it flashes to Kendrick in regular color just sitting quietly by himself on a bench looking somewhat sad. Then starting to rap and sing the catchy opening hook and lyrics. As it also flashes back to black and white in a luxury hotel that has Kendrick and his partner up close and personal again. Right back into color as they lounge next to each other in their mansion with the walls opening to reveal Kendrick on a screen with a gfx covered in red. The actual song stopping as SZA in a luxury hotel comes in to knock on the door of where her onscreen significant other is and she is about to enter the room. The clip going back to Kendrick and his onscreen partner being intimate as they go up in an elevator. SZA then shown back in the hallway dancing and then back in the room in black and white getting cozy with her onscreen partner while singing her part of the chorus. The record then stopped to play part of the original Cheryl Lynn and Luther Vandross hit record, If This World Were Mine. That is sampled. As Kendrick’s onscreen partner comes down the elevator to see that original opening of Kendrick sitting down by himself on a bench looking sad. The visual still in black and white then going back and forth between various intimate scenes of both Kendrick and SZA with their onscreen partners. While they both sing back and forth the catchy hook and response, back and forth. Kendrick also seen in an eatery with his partner. The visual throughout going back and forth between black and white and color too. Kendrick and SZA towards the end of the video also seen on opposite sides of different empty benches like the one Kendrick opened the video in. The clip ending with Cheryl Lynn and Luther Vandross original hit record, If This World Were Mine, playing while Kendrick and his onscreen partner sitting next to each other intimately holding hands and SZA and her onscreen significant other codling in each other’s arms as they slow dance. For one of the most beautifully heartfelt and heartwarming tributes you will ever see to the late great Luther Vandross.