Top Dawg Entertainment/RCA Records singer and songwriter, SiR. Has returned and showed once again why when it comes to some of this generation’s best vocalists. He is without a doubt one of R&B and Soul’s very best. His very signature silky smooth vocals among the most standout there is and on full display for his very soulfully silky smooth new single, Nothing Even Matters. A very heartfelt ballad over the guitar strings, drums and instruments of the Samtrax-produced backdrop. That cleverly samples D’Angelo’s classic, Send It On and is perfect for SiR’s very vulnerable honest lyrics about his dual role as both the man of the house to his wife and family. As well as his role to his fans as one of the forefront singer and songwriters. Plus just overall great entertainers of Neo-Soul right now.
SiR also debuting earlier today through Vevo the singles very beautifully cinematic Loris Russier-directed accompanying video. That opens with him on top of a Los Angeles rooftop performing the song. While he has beautiful black women doing beautiful choreographed dance moves. Before it transitions to them in an empty warehouse and a locker room. As well as SiR by himself with a bunch of classic cars and in the valley by himself. The many different beautiful dance moves by the women along with the many different costumes and outfits from both SiR and the dancers. Like pure heavenly ecstasy in the way it’s able to perfectly balance and really help bring all the emotions of SiR’s beautifully heartfelt vulnerable lyrics to life. Even more so in such a beautiful way that makes you love the record even more.
This along with SiR’s other two singles he released this year. Off his upcoming highly-anticipated next solo album, HEAVY. That is set to drop sometime later this year. Showing why just when you think he can’t top his previous record. SiR continues to do so and show why he is not only one of the more talented vocalists, singers and songwriters right now. But possibly ever in the history of music.