J. Cole Debuts Cinematic New Video, applying . pressure

J. Cole and his Dreamville crew/label don’t look to be slowing down anytime soon. As barely over a week after debuting his cinematic new video for, amari. From his just #1 Billboard chart-topping album, The Off-Season.

Cole returns today with the debut of the cinematic new Scott Lazer-directed video for, applying . pressure. That sees the Roc Nation and Dreamville rep keeping it real with inspiring new artists showing that you don’t have to always flaunt your wealth. As on location in Harlem, New York. Cole rapping his very stellar bars from the track. Shows himself in a rather happy mood, as he just casually rides a stationary bike, takes the subway train, diddy bops throughout the streets and a basketball court and rooftop. Even linking with Harlem native, Dave East, who makes a cameo and he shouts out in the song.

This is not only the second video from Cole within the last week plus. But also the second video from his Dreamville label today. Following EARTHGANG’s new video for, Aretha. Showing that his label is quite literally applying pressure themselves now too.