For many, the word “Hypebeast” automatically brings up thoughts of the “cool” kids that run out to cop any and everything new and fresh from whatever designer or label is “hot” at the moment. Less about substance then appearance, many see the term as more of a back handed insult then anything else. The rise of the site by the same name www.hypebeast.com gave those looking to stay on top of the newest trends a direct source for all things stylish. Now it looks like the American Hypebeast culture will be getting a more in depth look in the near future.
HYPEBEASTS TEASER TRAILER from Jessica dela Merced on Vimeo.