Bracelets promoting breast cancer awareness are causing a stir at school districts across the country, leading some educators to ban them from classrooms for a message that some say is in poor taste.

Printed on the bracelets? “I love boobies.”

USA Today reports that South Dakota’s Baltic High School just decided to ban the bracelets, joining schools from California to Florida.

“When we had an assembly the first day of school, I basically told the students we were not insensitive to the cause,” Baltic High Principal Jim Aisenbrey told USA Today. “I do think there are more proper ways to bring this plight to the attention of people, and I don’t think this is a proper way.”

The bracelets in question cost about $4 in stores and online. They were created by the Keep A Breast foundation, a non-profit based in California that says its mission is to “help eradicate breast cancer by exposing young people to methods of prevention, early detection and support.”

“The bracelet is doing what it’s meant to do,” Keep A Breast founder Shaney Jo Darden told USA Today. “It’s making people talk.”

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