Diddy and CIROC ‘Give Away Miami’ Twitter Contest

NEW YORK, June 21 — To help ring in the summer in style, CIROC Ultra Premium Vodka, the “Official Vodka of Summer,” and Sean “Diddy” Combs today announced the nationwide launch of a luxurious, first-class cabana contest on Twitter. The contest, which debuted first to thousands of CIROC Twitter followers on June 6, 2010, invites adult consumers to submit 140-character tweets about a variety of summer-related topics for the chance to win a sophisticated Labor Day weekend getaway to Miami from September 4 through September 7.

As part of the contest, the winner and his or her guests will be treated to round-trip airfare to Miami, lodging at a premium South Beach hotel, $4,000 in spending, a private yacht complete with gourmet chef, spa treatments, passes to CIROC-sponsored events, and of course, a private poolside cabana on Labor Day at a prominent venue.

“As the ‘Official Vodka of Summer,’ CIROC vodka and I want to provide loyal CIROC fans the chance to take over the sexy city of Miami and live like a celebrity this Labor Day weekend,” said Combs, who entered into a strategic marketing alliance with the spirits brand more than two years ago. “We know our consumers deserve the best — and we’re excited to provide them with experiences they can only get from CIROC vodka.”

To enter The CIROC Cabana Contest, adult consumers must submit weekly now through July 30 their 140-character tweets on a variety of summer-related topics that will be announced on the official CIROC Twitter page, twitter.com/OfficialCiroc. Weekly promotional prizes will be awarded to consumers three times a week, and the grand prize winner will be announced on August 9.

To support the contest, the CIROC brand will have marketing support through cabana-themed point-of-sale materials in select spirits retailers throughout the country. Consumers and CIROC fans can find out more information on the brand’s Twitter page or at fine retailers across the country.

For more information, visit www.ciroc.com or the CIROC Facebook page. Fans can also follow the brand on Twitter (@OfficialCIROC) to stay in the know all summer long.

No matter what way you decide to celebrate this summer, the makers of CIROC vodka remind you to celebrate life responsibly and always use a designated driver.