New Era’s New Magazine “Your Lifestyle Fitted”


Since the New Era fitted has reached iconic status, I guess it’s only right that a publication would be dedicated to it’s story…And who better to tell that story than the people who created it? When I first heard about New Era’s digital magazine, I wasn’t too sure what to expect. But upon reading it, I was pleasantly surprised.

The digital format allows them to do things that one could never do in print format, like not only giving you pictures to go with the stories, but videos too. The videos pop right off the page and further engross you in the articles. The articles themselves are high quality, with features such as the one on DJ Clark Kent and his 2,000 New Era fitted collection, and a story about New Era’s collabo with graffiti artist Revok. They also take a couple of pages to detail the 22-step process behind making one of their hats.

But so you don’t think that this is just a glorified 59fifty catalog, they also have some great fashion spreads, an in-depth profile of a new music group, and another feature about the NBA’s no. 1 draft pick Blake Griffin. All in all, it’s a great read, and I can’t wait for the next quarterly issue to come out. Check out the first issue at

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