Jimmy Iovine, head of Interscope and the infamous Dr. Dre have reportedly joined together with Hewlett-Packward to help provide higher sound quality for digital music files. Although there is not a set release date, HP will kick-off a range of premium laptops, headphones and software that will come under the Beats By Dr. Dre brand umbrella.
Consumers had previously accepted a degree of deterioration in sound quality in exchange for the speed, portability and convenience that digital brings to music. However, with mass broadband uptake, larger files can now be moved around online with relative ease and, as a result, consumers are demanding better audio quality from their downloads. In related news, Jimmy Iovine recently talked about trying to improve the music quality when he spoke with CNET. “
We have to fix the entire chain,” Iovine explained. “Our position is to go to all the sources and try to improve sound and educate people…We can’t put anything weak in the line. Whoever puts out things that sound bad shouldn’t be as cool as something that sounds great…I just want our product to sound better. The record business committed many, many mistakes in the last ten years, and I’m right in there. One of them was letting its product get degraded. It’s one thing to let it get stolen, it’s another to allow it to be degraded because then you really don’t have a chance…video games and TV quality are getting better and the quality of our work is getting lower. If that happens, then music will become disposable. That’s something we can fix.”