Ciara is back and as energetic as ever before. On her very upbeat new single, JUMP featuring Coast Contra. That is also her first record she has released since her new deal with Republic Records and Uptown Records. In association with her own Beauty Marks Entertainment label. Which was first announced nearly a week and a half ago.
The GRAMMY Award-winning global R&B/Pop superstar. Also debuting today through Vevo. The very dance-heavy and strikingly fun new Dave Meyers-directed accompanying video for the record. Which sees Ciara performing several striking dance heavy choreographed dance routines. In several different stunning ensemble outfits. Opening up with Ciara and a bunch of cheerleaders by a school bus doing a cheerleading routine. Before twerking and jumping by lowriders. Dancing on rooftops and power lines. Then working up a sweat during an aerobics class and doing a dance routine on the beach. Before coming to a busy intersection where she’s joined by Coast Contra. Busting out their own high energy dance moves with Ciara and crew. To bring the record to a whole higher level and even more to life. That makes you want to jump and bring your own high energy too.