A little over a month ago Chicago emcee, G Herbo. Dropped his chart-topping fourth solo album, 25. As well as debuting at the time the video for album standout, I Don’t Wanna Die.
Today the platinum-selling phenomenon and rising star returns with the debut through Vevo. Of another standout track from the album. The LVTRRAW-directed video, Cold World. Which features his son, Yosohn.
A very intensely raw visual. That sees Herbo intercut surreal imagery with moments of raw intensity. As he raps to the camera from a barber’s chair and behind a diamond-encrusted mask often flanked by a giant ice sculpture of the his album title, 25. The clip captures the caustic nature of the track as he cuts through the production with one lyrical incision after another. That really helps bring the cold bars and nature of the track to life even more.
Looking to take full advantage of not only Chicago Hip-Hop, but Hip-Hop as a whole. With the momentum he has built from not only this album, but last year’s mostly critically-acclaimed third solo album, PTSD. Herbo is ready to flip the game upside down once and for all. With his new merch as well. That includes T-Shirts, Hoodies, and CD’s, which are available to shop HERE.