Snoop Dogg is the CEO and still living the boss life on his new Rick Rock-produced single, CEO. Which he released just a few short hours ago and also released the accompanying Dah Dah-directed video. That opens with Snoop in his royal purple robe smoking a blunt and overlooking his hometown of Los Angeles from his mansion.
Purple is the color of royalty and a CEO. So it’s only natural that throughout the visual. Snoop is shown with a bunch of purple. Whether it be rocking a royal purple suit and his Death Row chain in front of a huge billboard of his new Indoggo gin or rocking a Lakers leather jacket. While riding around in his royal purple convertible lowrider. To rocking a custom made purple Lake Show hoodie in the booth, while performing/recording the track.
The new visual also shows Snoop grooving and moving. Everywhere from the billboard to his back yard with a bottle of his new Indoggo gin poured up. As well as Snoop enjoying spending time in his studio for a good time. With everyone from Rock to fellow legendary Westcoast artists and friends, The D.O.C., DJ Quik, Too $hort and Xzibit, among others.