On the heels of finally releasing today her long-awaited and highly-anticipated debut album, BEFORE LOVE CAME TO KILL US. Very talented singer and songwriter Jessie Reyez also premiered through Vevo just a few short hours ago, the very cinematic and deadly new video for one of the albums most standout tracks, the very emotionally beautiful, I DO. To coincide with the albums release.
Always coming with such beautifully cinematic and amazing visuals that are able to bring her records even more to life and put the ART in artist to show what a truly great artist she’s in every sense of the word. Jessie proves yet again just when you think she can’t outdo or come with a just as good or even better video than her last one, she does so. As proven here with her very conceptually well put together new visual that sees Jessie lamenting a lost love, as she intertwines between a marriage ceremony and a funeral service.
The singer walking down and singing the emotionally beautiful, yet sombering lyrics about that previous love as caskets are brought down an aisle of a cathedral. With the congregation mourning in face painted skulls. Riding with her brides who are covered in white drapes, the procession leads to the burial grounds where she exchanges vows with her ex-groom at the altar before their caskets eventually close. Does that love die and is Jessie herself dead? You gotta watch to find out.