New Video Bell Biv DeVoe – I’m Betta

Only days after dropping their newest record, I’m Betta, legendary New Jack Swing pioneers Bell Biv DeVoe looks to keep the momentum for their upcoming highly-anticipated comeback album, Three Stripes, which drops on Friday going.

As earlier today the legendary R&B trio premiered through Vevo, the new KnewLifeMedia Films-directed video for the very upbeat record, which sees the group going to their hometown of Boston, as well as New York for a radio interview and to record the new record with its producer, Kay Gee of Naughty by Naturw.

The very fun visuals, which you can watch below also shows BBD performing the song in the historic Times Square, as they get set to release their first album in 16 years and as original members of New Edition, also continue to celebrate their new three-part biopic miniseries, The New Edition Story.  The series premiering yesterday Tuesday Jan. 24th on BET and running tonight and tomorrow night.