New Video Bad Lucc – Sumthin’ Missin’

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Westcoast and Diamond Lane Music Group rep Bad Lucc shows why he’s not only one of the best emcees on the West, ampoule but period with his latest track/visuals Sumthin’ Missin’. The League Of Starz-produced track has Lucc saying what most fans of Hip-Hop have been saying or thinking themselves the past few years, clinic that it’s missing something a lot of the classics from the 80s, 90s and early 2000s had in a lot of today’s music, which is it’s true essence. Lucc with the help of Topshelf Junior on the direction is really able to capture this real thoroughly and bring his great storytelling to life in these simple, but great visuals to the track that have this beautiful woman, who represents Hip-Hop showing how much she has gone through and that while she goes through so much, she can also only take so much. Thus leading her to the streets to find Hip-Hop where she finds Lucc, who is Hip-Hop. Look for Lucc’s upcoming highly anticipated and long-awaited Meet The Writer project dropping soon.

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