Those of you used to buying the latest and greatest T-Mobile device from Radio Shack(or The Shack as hipsters know it) for their deep discounts are in for a surprise. Starting on September 15th, 2011, the Shack will no longer carry the magenta branded handsets. Instead, they’ll be switching over to big red… Verizon.
In a move that probably has a lot to do with (
T-Mobile’s impending death at the hands of At&t) T-Mobile’s impending merger with At&t, The Shack has decided to carry Verizon handsets to boost its portfolio. And boost the Shack this new did, as stocks shot back up to 2010 levels. Radio Shack’s CEO Jim Gooch said,
“This is a substantial win for our customers, as this relationship with the nation’s largest wireless provider will further enhance our position as a leading multi-carrier wireless retailer. The addition of Verizon Wireless, in combination with our existing carrier partners, positions us to now offer the best assortment of carriers, rate plans, devices and accessories for every consumer need”.
Verizon’s CEO stated,
“We view this as an opportunity to substantially extend our customer reach at a time when our portfolio of mobile products has never been more exciting. RadioShack has a long track record of providing customers with quality products and services in convenient locations around the country, and we are delighted to join with them on this venture.”
So bye bye T-Mobile. You’re going to (
die a fiery death) merge with At&t anyway and be sold under the At&t banner once that happens so why not get the ball rolling now?