After collaborating on a multi-million dollarSuper Bowl XLV commercial, Lipton and Detroit rapper Eminem have agreed to an extended partnership. The New York Times reports Lipton will help promote artists from Eminem’s Shady imprint, which is home to Slaughterhouse, Yelawolf and Ca$his.
“There will be events with the artists and, later in the year, live music events; the first artist event, with the hip-hop group Slaughterhouse, was held in New York on Tuesday,” wrote Stuart Elliott of the Times. “Consumers will also have a chance to sample the artists’ music in nontraditional ways.”
HipHopDX