Porn sites get their own domain: .xxx

An unprecedented victory for the porn industry and a huge day for porn lovers everywhere. The fight for independence has truly paid off!

According to CNN,  ICANN, the not-for-profit corporation that coordinates the internet’s naming system, approved the controversial “.xxx” top-level domain name for sites that display adult content.

The domain will be applied to adult entertainment sites just as “.com” is now.

The .xxx internet suffix, which was first proposed six years ago by ICM Registry, a group that sells domain names, “will provide a place online for adult entertainment providers and their service providers who want to be part of our voluntary self regulatory community,” according to that company’s news release.

Adopting .xxx will be optional. However, some tech blogs speculate a push to make the domain mandatory for adult-only sites.

ICM Registry has already taken 110,000 pre-reservations for the domain, which will be available in early 2011, if not sooner, its news release states.